The Society of Human Engagement & Business Alignment (SHEBA)
An ongoing retainer covering brand identity, style guidance, and digital strategy
Project Synopsis
In 2025, The Society of Human Engagement & Business Alignment (SHEBA) partnered with Cranford Eclectic on a strategic retainer to lead its branding, marketing, and digital transformation efforts. As an organization focused on advancing equity, leadership, and sustainable business practices, SHEBA required a cohesive brand system that matched its bold vision and expanding influence.
Cranford Eclectic began by conducting a full brand alignment, which included formalizing SHEBA’s logo and brand color palette, and developing a comprehensive brand style guide to ensure consistency across all internal and external materials.
To support SHEBA’s growing engagement efforts, we also designed and delivered professional business cards, branded presentation templates, and social-ready assets that reflect the organization’s mission and visual identity. A full website redesign is currently underway to further modernize SHEBA’s digital presence and improve accessibility and engagement for its diverse community of stakeholders.
Goals & Deliverables
- Brand Governance: Aligned and standardized SHEBA’s logo, color palette, and typography across platforms
- Style Guide Creation: Delivered a clear, professional brand style guide for use by SHEBA staff, partners, and vendors
- Print & Digital Assets: Produced branded business cards, presentation decks, and other collateral to support programming and outreach
- Digital Strategy: Initiated planning and consultation for a full website redesign to reflect SHEBA’s evolving role in business and human engagement spaces
- Ongoing Advisory: Serving as a trusted creative and strategic advisor on a retainer basis, supporting evolving branding and marketing needs
Impact
- Established brand clarity and consistency across all of SHEBA’s communications and materials
- Strengthened SHEBA’s visual identity and credibility, enabling more professional engagement with stakeholders and partners
- Laid the foundation for an elevated digital presence through a website redesign that aligns with the organization’s future-facing mission
- Provided ongoing creative support and strategic insight, allowing SHEBA to focus on its core mission of advancing human-centered leadership and business alignment
Tools Used: Adobe Creative Suite, Graphic Design, Microsoft Teams, Google Workspace, WordPress (planned), Brand Strategy Templates